Groundzero
由一群來自設計、藝術、廣告等不同領域的創作者所組成,團隊成員們的專業不同,但對社會抱持著相同的信念。
「畸零地」意指我們希望能重新發掘某些被當代社會忽略的價值,翻轉大眾的成見,用更創新、永續的設計思維,擦亮那些重要的事物。透過「畸零地」,讓合作品牌的核心精神能用嶄新方式被呈現,將「社會革新的設計」完整體現。
Yuanli Market was destroyed by a mysterious fire in September 2018. With the same goal in mind, Groundzero and Hi Home used different methods to initiate dialogues between historical sites and cultural preservation. Traveling to various controversial heritage architectures with the Burn Down Cake Project, Groundzero sells sponge cakes shaped like the architectures to encourage dialogue with locals, hoping to inspire contemplation towards cultural preservation.
After focusing on resistance, local Yuanli youth group Hi Home took a detour from “resistance” to “return,” returning to their homeland and contributing their skills to locals. This project gathers art professionals, while the historical background of Yuanli Market, deliberative workshops, and public hearings lead to participatory performance The Good Man of Yuanli. The work explores the definition of a “good man” and who the decision-makers are, reflecting the future of the market and the challenges facing towns and rural areas.
由一群來自設計、藝術、廣告等不同領域的創作者所組成,團隊成員們的專業不同,但對社會抱持著相同的信念。
「畸零地」意指我們希望能重新發掘某些被當代社會忽略的價值,翻轉大眾的成見,用更創新、永續的設計思維,擦亮那些重要的事物。透過「畸零地」,讓合作品牌的核心精神能用嶄新方式被呈現,將「社會革新的設計」完整體現。